Influencer Marketing in 2020
Photo Source: Pixaby
What is an influencer?
An influencer is someone who has:
- the power to affect the purchasing decisions of others because of his or her authority, knowledge, position, or relationship with his or her audience.
- a following in a distinct niche, with whom he or she actively engages. The size of the following depends on the size of his/her topic of the niche.
What Are Social Media Influencers?
We have seen social media grow rapidly in importance. According to the April 2020 We Are Social report, “more than 4.5 billion people now use the internet, while social media users have passed the 3.8 billion mark.
Photo Source: We Are Social
Inevitably big and small companies look up to authentic influencers - who have built a reputation for their knowledge and expertise on a specific topic,
they make regular posts about that topic on their preferred social media channels and generate large followings of enthusiastic, engaged people who pay close attention to their views - “organic influencers” in social media to guide them with their decision making.
The influencer marketing industry is now shifting towards the people who are most authentic, trusted and influential to consumers: organic influencers — the real people who are genuine brand advocates and passionate content creators.
Global social media use hasn’t quite reached the 50 percent penetration mark yet, but the latest trends suggest that we should pass this key milestone before the end of 2020.
Photo Source: We are Social
Brands love social media influencers because they can create trends and encourage their followers to buy products they promote.Social media platforms see solid growth in active users.
The latest data suggest that all of the key social platforms grew their active user bases over the first three months of 2020 as well.
Photo Source: Pixaby
App Annie also reports that the amount of time people spend using Snapchat and TikTok has grown considerably over recent weeks, while Reddit has also reported increases of 20-50% in traffic to subreddits related to business, finance, news, education, travel, and sports.Instagram’s user base continues to climb, reaching approaching $2.3 billion by 2020.
Many top brands are running Instagram influencer marketing campaigns
making Instagram as the most important influencer marketing channel.
But who are they working with?
TOP 5 INSTAGRAM INFLUENCERS WORTH FOLLOWING IN 2020
According Mediakix
1.AMANDA CERNY (@AMANDACERNY) – 24.7M FOLLOWERS
2. ZACH KING (@ZACHKING) – 20.5M FOLLOWERS
3. LIZA KOSHY (@LIZAKOSHY) – 17.7M FOLLOWERS
4. JAMES CHARLES (@JAMESCHARLES) – 15M FOLLOWERS
5. NIKKIE DE JAGER (@NIKKIETUTORIALS) – 11.8M FOLLOWERS
With increased use of social media normal people has an opportunity to build their own brand through stimulating content and engagement.
These new influencers are more relatable than traditional celebrities – some facts from digital marketing institute – “70% of Teens Trust Influencers More than Traditional Celebrities, 86% of Women Use Social Media for Purchasing Advice, Influencer Marketing Is the Fastest-Growing Online Customer-Acquisition Method, The Influencer Marketing Industry is about $10bn in 2020.”
So, an "Organic Influencer" can become anyone, who are genuine passionate content creator and make regular posts about a specific topic on their preferred social media channels and generate large followings of enthusiastic, engaged people who pay close attention to their views.
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