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How to Analyse and Optimise your mobile website

Ion Ichim

Author

April 25, 2020

How to Analyse and Optimise your mobile website

Today it’s no longer enough just to have a website. People today access the Internet on mobiles more often than computers.

Your business website needs to be mobile-friendly and this why is important to know ways to make your website mobile-friendly and what you should consider for mobile SEO.


So what does mobile-friendly or responsive mean, exactly?

A responsive design website adapts itself depending on the size of a viewer's screen. When you have a responsive site, you don’t have to create separate sites for computers and mobiles.

A well-designed mobile site is usable on the smallest mobile screen. People are often on the go, pressed for time, and using search engines to look for quick answers. Search engines offer people results that match their search terms, and location.

They can also tell if a site is mobile-friendly. Fonts and buttons should be easy to read and click on. And the navigation should be clear and simple to use. Visitors should immediately understand their next possible steps, and how to take action( a clickable phone number).

Mobile SEO includes the same factors you’d consider for standard websites, like relevant content. But what’s crucial for mobile site optimisation, is performance and usability.

  •  Performance is how quickly a site loads, and this can be impacted by many thing, such as overly large images and file sizes.·      
  • Usability refers to a visitor’s experience using your site. Generally speaking, if your site has a good mobile user experience, it will be more likely to appear in mobile search results.

It’s important to make sure your business’s website works well on mobiles to bring you more site visitors, give them a better experience, and bring in more business.


In order to check and make your site mobile friendly, you can do a quick mobile check-up of your site by visiting Google’s Mobile Friendly Test or use one of the free performance tools listed below to test your site.

Note the recommended areas of improvement and make any necessary adjustments to your site.

GTmetrix - will show you page performance in a summarized report and a detailed assessment regarding : PageSpeed and YSlow scores and Recommendations, Page Load Details (time, size, number of requests), Various Analysis OptionsWaterfall, Video and Report History

See how your page performs in 7 different global test locations and make sure it loads fast for all your visitors worldwide.

PageSpeed Insights (PSI) reports on the performance of a page on both mobile and desktop devices, and provides suggestions on how that page may be improved.PSI provides both lab and field data about a page.

Lab data is useful for debugging performance issues, as it is collected in a controlled environment.

However, it may not capture real-world bottlenecks. Field data is useful for capturing true, real-world user experience - but has a more limited set of metrics..

Get your PageSpeed score and use PageSpeed suggestions to make your web site faster through our online tool.

Also you can do a quick mobile check-up of your site by visiting :

Mobile-Friendly Test

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